JSON-LD Schema Markup: A Beginner's Guide

Schema markup is a vocabulary that describes your content to machines. Add it and search engines can display your pages as rich results — with stars, FAQs, breadcrumbs and more.

What JSON-LD looks like

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is schema markup?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Structured data that describes your page to search engines."
    }
  }]
}

The most valuable types for most sites

Try the schema generator

Validation is non-negotiable

1. 1

   Generate

   Pick a type and fill in the fields — the generator writes valid JSON-LD.

2. 2

   Validate

   Paste into Google's Rich Results Test before shipping.

3. 3

   Monitor

   Watch Search Console for rich-result report changes.

FAQ